Privacy Policy.

We collect different data depending on how you interact with us.

If you subscribe to the newsletter

• Email address — required to deliver issues.
• First name — optional, used for personalization in the email itself.
• IP address and approximate region — collected automatically by our newsletter platform for routing and abuse prevention.
• Open, click, and engagement data — collected automatically by our newsletter platform so we can see which research lands and which doesn’t.

If you buy a product

• Name and email — for fulfillment and order confirmation.
• Billing address — required by our payment processor for fraud screening and tax calculation.
• Payment card information — handled directly by Stripe. We never see your card number and we never store it.
• Purchase history — what you bought, when, at what price.

If you visit the site without subscribing or purchasing

• Anonymous, aggregate analytics — pageviews, traffic source, device class, country.
• Our analytics tool is privacy-first: no cookies set, no cross-site tracking, no behavioral profile built. There is no advertising tracking on this site.

We use the data above to do exactly the things a working CRE professional would expect us to do, and nothing else:

1. Deliver the newsletter you subscribed to.
2. Fulfill products you bought — deliver the file, send your receipt, support you if something breaks.
3. Sharpen our research by seeing which issues, topics, and products resonate. This is aggregate analysis, not individual surveillance.
4. Send transactional and operational email — order confirmations, file replacements, important updates tied to a specific product or account. You cannot unsubscribe from these because they are tied to a transaction you made; you can unsubscribe from the editorial newsletter independently.
5. Meet legal and tax obligations — sales tax, fraud prevention, and record-keeping where the law requires it.

We do not use your data for advertising. We do not run retargeting pixels. We do not build behavioral profiles for sale or rent. We do not enrich your record against third-party data brokers.

To operate the business, we rely on a small set of trusted third-party processors. Each is bound by their own privacy commitments and by data-processing agreements with us.

• Beehiiv — newsletter delivery, subscriber management, on-site forms.
• Stripe — payment processing for product purchases.
• Resend — transactional email (receipts, file replacements, support correspondence).
• Cloudflare — site delivery, DDoS protection, baseline security.
• Notion — internal operations only. We do not store subscriber lists or customer data here beyond the audit trail of business decisions.
• Plausible — privacy-first website analytics. Cookieless. No cross-site tracking.

We do not share your data with anyone outside that list except in three narrow cases: (a) a valid legal process compels us, (b) we need to defend our rights in a dispute, or (c) the business is acquired or merged — in which case the acquirer inherits this Policy as a binding obligation, and active subscribers and customers are notified before anything changes.

You have rights over your data, and we honor them.

• Unsubscribe from the newsletter — every email has a one-click link. Removal is immediate.
• Request a copy of the data we hold about you — email privacy@thedailyblueprint.com.
• Request deletion — same email. We delete what we can within 30 days. Some categories — purchase records, tax records — we are legally required to keep (typically seven years for tax records). We tell you what was deleted, what was retained, and why.
• Correct inaccurate data — same email.
• Object to processing or restrict it — under GDPR, CCPA, or equivalent regimes if you are an EU, UK, or California resident.

We respond to every privacy request within 30 days. Most we close in five business days.

We do not use advertising cookies. We do not use cross-site tracking. We do not use third-party social pixels — no Facebook pixel, no LinkedIn Insight Tag, no X conversion pixel.

We use first-party cookies for two narrow purposes:

1. Session continuity — keeping you signed in if you have an account, remembering your preferences during a single visit.
2. Privacy-first analytics — only if our analytics tool requires it. Plausible, our current analytics tool, does not.

You can disable cookies in your browser without breaking the site.

The Daily Blueprint is built for working commercial real estate professionals. Nothing on this site, in the newsletter, or inside our products is directed at children under 16. We do not knowingly collect data from anyone under 16. If you are a parent or guardian and believe a child has given us data, email privacy@thedailyblueprint.com and we will delete it.

The Daily Blueprint LLC is based in Charleston, South Carolina, USA. Our servers and processors are located in the United States and the European Union — Beehiiv operates EU infrastructure; Stripe is global. By using the service from outside the United States, you consent to the transfer of your data to and from these jurisdictions, subject to the safeguards in our processor agreements.

We update this page when our practices change. The “Last updated” date at the top tells you when. Material changes — new processors, new categories of data, new sharing practices — trigger an email to active subscribers and customers at least 14 days before the change takes effect.

Questions, requests, or concerns:

• Email: privacy@thedailyblueprint.com

The Daily Blueprint LLC is based in Charleston, South Carolina. We do not publish a physical mailing address; all correspondence is by email.

If you do not get a response within five business days, escalate to founder@thedailyblueprint.com.